M: Hey! Joan. Nice skates. Are they new?
W: Yeah, I just got them. I started playing ice sports in a community league. So, I finally got myself new skates.
W: Have you received the reading material handed out yesterday?
M: I’ve already got it. Thanks.
W: I will explain it in detail next class. Could you preview it in time?
M: Did you hear that they are going to build a first-class hotel here with an outstanding restaurant?
W: Oh, no. It’s going to ruin the neighborhood. They will have to tear down all those nice old houses.
W: Hi, Peter. Please come in. I’m glad you could come to the evening party. But where is Cathy?
M: She sends you her apologies. She has an examination tomorrow and she wants to be sure she is ready for it.
M: Did you listen to that new band I told you about?
W: Yeah. Actually, I’m not a fan of their singer.
M: To be honest, I’m not crazy about her either. But I love the musicians, especially the drummer and guitarist.
W: Do you mind if I change the channel for a while?
M: You don’t want to continue watching the TV play series?
W: There are too many advertisements. They’re so boring.
M: But advertisements are also useful.
M: They can help us find out about new services.
W: Hi, Max. Are you ready to go to the party?
M: No. I don’t know what to wear. I’ve got so few nice clothes.
W: Well, what about your new blue shirt?
M: It’s no longer suitable. It’s too small for me. I think I have grown taller.
W: Don’t be so silly. You are twenty-three. You haven’t grown taller. You are just too fat.
M: Please don’t speak that unkindly to me. I’m not so lucky as you.
W: What do you mean?
M: You lose weight easily.
W: I’m fit because I take exercise every day. Your problem is that you are always sitting on the sofa and watching TV.
M: It’s very nice of you to invite me.
W: I’m very glad you could come, Mr. Liu. Will you take a seat at the head of the table? It’s an informal dinner; please don’t stand on ceremony... Mr. Liu, would you like to have some beef and chicken?
M: Thank you. This is my first time to come to a Chinese restaurant. Could you tell me the different features of Chinese food?
W: Generally speaking, Cantonese food is a bit light; Shandong cuisine is a little salty; and Sichuan dishes are very spicy, having a strong and hot taste.
M: Chinese dishes are well prepared and yummy. They are good in color, flavor, and taste.
W: Mr. Liu, would you care for another helping?
M: No more, thank you. I’m quite full.
W: Did you enjoy the meal?
M: It’s the most delicious dinner I’ve ever had. It’s such a rich dinner. Thank you very much.
W: That’s all right. I’m so glad you like it.
W: I heard that you were busy preparing this year’s Campus Film Festival, right?
M: Yeah, Andrea. You are interested in that?
W: I don’t really know about that. Can you tell me something about the festival?
M: Sure. It was started by our Students’ Union years ago and has grown every year. It is held over 4 nights during study break. The films are normally shot by students from different universities.
W: Cool! Then who picks the film?
M: It’s up to the organization committee to decide.
W: Last year I went to watch some of the films in the festival and especially liked the video interviews. How does that fit in?
M: We set up cameras in the passage of the theatre and did live interviews during the break. Anyone from the audience could come up and talk about the film.
W: Can I ask another question? All the films are from universities in our country, aren’t they?
M: Not exactly. We occasionally choose some films from foreign universities. The words on the screen are translated into Chinese so that everybody can understand the context.
W: So how much does a ticket cost?
M: It only costs 10 yuan for the students in our school and 15 yuan for others.
Advertisements often encourage us to believe that because someone has been successful in one field, he should be regarded as an authority in other fields. The advertiser knows that there are certain people we admire because they are famous sportsmen, actors or singers, and he believes that if we discover that a certain well-known personality uses his product, we will want to use it too. This is why so many advertisements feature famous people. Advertisers may try to make us want a product by suggesting that most people, or the "best" people, already use it and that we will no doubt want to follow them. No one likes to be inferior to others and these advertisements suggest that you will be unless you buy the product.
If you keep talking about something for long enough, eventually people will pay attention to you. Many advertisements are based on this principle. If we hear the name of a product many times a day, we are much more likely to find that this is the name that comes into our head when the shopkeeper asks "What brand?" We usually like to choose things for ourselves, but if the advertiser plants a name in our heads in this way，he has helped to make the choice for us.